A Study of Evaluation of Two-dimensional Quality Elements of Convention Tourism Based on Kano Model-A Case Study on Macao

Macao is an international tourism city. With the burgeoning development of meetings, incentives, conventions and exhibitions (MICE) industry over these years, convention has become integral part products in Macao. a case study on participants Kano model as approach, this investigates participants’ expectations for quality two-dimensional In study, total 202 valid questionnaires were classified based attributes, customer satisfaction coefficient was calculated basis improvement tourism. Based findings, presents organizers relevant government departments with targeted suggestions.